Marketing is challenging.
Unless it’s with AAR & Company

Advisory

Via advisory, we don’t just drop in, make some fixes and leave. Rather, we take considerable time, listening to your needs, customising the marketing strategies together, and guiding you on how to implement those strategies. 

It means we will work closely with you—transferring knowledge, ideas and opinions through our frameworks, templates and checklists.

In less than a year, you will know marketing better.

FAQs

  • It is because they believe the effort of creating a marketing strategy should be driven internally. It should be inexpensive too. All they need is the knowledge, guide, how-to and structured templates, checklists and tools to deliver the job. They know AAR & Company is up for the job.

  • It's because our advice is honest and has real 'meat' inside. We know the answers and the proven remedies to their marketing challenges. Aside from being an advisor and consultant, we run real businesses too. FYI, we own an internet platform—300th. It allows us to understand what works and what doesn't.

  • There are many reasons, but here are the top 3.

    One, marketing is almost like a full-time work but the business owner wants to do everything on his or her own. Two, the business is strategising their marketing and executing the marketing strategy without proper knowledge, without proper guide, without proper templates, checklist and tools. And three, the business think marketing is their saviour. Well, it’s wrong. Marketing will work only if it is executed properly and supported by a great strategy and good business fundamentals.

  • Our expertise spans a wide array of marketing strategy disciplines, including recruitment and talent acquisition, lead generation, conversion, value proposition, purchasing journey, branding, content, awareness, user interface and experience, martech, return on investment, pricing, channel/partnership management and retention. With our comprehensive yet simplified approach and templates, we'll equip you with the dashboards, tools and strategies necessary to unlock your marketing full potential.

  • For advisory, our approach is to hand-hold our customers’ marketing team till they are familiar with what needs to be done. Here, we work with them, guide them thoroughly in establishing an ROI-driven marketing strategy, zooming into each how-to, and spark some creative ideas that will accelerate the deliverables to ensure revenue growth. In short, we work closely with our customers. Not on them.

  • The advisory sessions will be twice per month. The gap is every two (2) weeks so that your marketing team will have enough time to execute what was discussed. Long meetings aren't productive. We usually keep each session’s length decent—between one (1) to one-half (1.5) hours. 

    You may choose between three (3) plans. One is fully online. And two, is hybrid, which has both online and physical. At AAR & Company, we would recommend fully online.

  • It’s possible, but again the challenge is this. It will be difficult to see the results fast. That’s because there’s a lot of work to do and you, as the business owner, won’t have the time to work on it. Ended up many tasks will be delayed.

    It is recommended to have at least one person who can write well. It would be even better if you can have another person who can design and edit videos well too.

  • Yes. It’s possible. We have a 10-day free-trial period where it consists of an online session and unlimited text interactions. You can decide from there.

  • To learn more about our referral program, partners program, or our advisory, do reach out here. You can also directly email our Senior Partner, Azleen Abdul Rahim, at azleen@aarand.co

Expect These Benefits

Sustainable Lead Generation

  • To generate better, consistent and sustainable leads.

  • First, we improve your marketing fundamentals. Second, we improve the support ecosystem to ensure that the fundamentals can deliver the outcome. Third, we firm up the user personas. And fourth, we deploy the inbound and outbound strategies to achieve the objective.

Better Conversion

  • To convert the visitors, followers and community members to paid customers.

  • First, we improve the purchasing journey. Second, we make the offers more enticing and effective. Third, we elevate the user experience to ensure the purchasing journey is smooth and positive. And fourth, we create a better pricing structure to secure the win.

Improved Retention

  • To make the existing customers stay for as long as possible, and keep using your products.

  • First, we create a framework so that you can continue engaging with the customers to acquire feedback. Second, we formulate how you can continue improving your business fundamentals and the support ecosystem around it. And third, we make your brand memorable and glued in their head.

Wider Brand Reputation

  • To make your brand popular and known, especially to the target customers.

  • First, we make your brand memorable and relatable to the customer. Second, we create a framework for your brand to be found on as many channels as possible, especially where the target customers are hanging out. Third, we ensure your customers will have a positive impression of your brand. And fourth, we make them talk to their circles about your brand.

What Sets Us Apart

From the very beginning, AAR & Company was founded with a clear purpose—to be more than just another marketing advisory firm. We set out to create a truly valuable partner for emerging businesses, addressing real challenges faced by real people, not just analysing figures on a report. While we are based in Subang Jaya, Malaysia, our perspective has always been global. Our commitment lies in simplifying the complexities of modern marketing, not through jargon or fleeting trends, but with practical, results-driven strategies that make a tangible impact.

One thing we’ve noticed over the years is how easy it is for marketing firms to get stuck in theory. We’ve all seen it—long presentations, generic frameworks, and strategies that sound good in meetings but are impossible to execute. That’s not us. What sets us apart is our commitment to making things work in the real world. We don’t just advise; we build. We don’t just hand you a playbook and walk away—we stay in the trenches with you, refining, testing, and ensuring your marketing strategy delivers measurable impact. This is how we build the marketing blueprint that works.

A key advantage we bring is our series of custom-built templates and checklists, crafted from two decades of experience and real case studies. Over the years, we’ve seen what works and what doesn’t—across industries, business sizes, and market conditions. We’ve distilled that knowledge into structured systems that eliminate guesswork and make execution easier for you. Whether it’s a proven framework for a Go-To-Market strategy, a checklist for optimising searchability, or a structured process for conversion, our tools give businesses a clear path to follow—without wasting time on trial and error.

We’re also unapologetically lean. That means we’re fast, flexible, and deeply integrated into your business. We operate like an extension of your team, not an expensive outsider. Whether it’s a startup looking for scalable growth or an established brand refining its strategy, we adapt to your needs, move quickly, and focus on what truly matters.

At the core of it all, what sets AAR & Company apart is simple: we care. About the work. About your business. About getting results the right way. We’ve built our reputation not just by being good at marketing but by being the kind of partners you can rely on.

And that, we believe, makes all the difference.

Assess Your Marketing Capability

Developing great marketing starts with an honest assessment. The answers can reveal those hidden limitations holding you back and strengths you can leverage for even greater success. No more wasted efforts, no more second-guessing.

It enables you to embark on a smarter, more strategic approach. Take this assessment and expect our feedback within 48 hours. It’s free. This could be the start of something big.

AAR & Company is committed to protecting your information per data privacy laws. As an internet-based company, your information may be stored and processed by AAR & Company and its partners in countries other than your own. Regardless of where your information is processed, it will be handled with the same level of care and respect for your privacy.

FAQs

  • If your business experience stagnant growth in revenue, profit, market share and brand experience, or think your business can do better, then you should take this assessment.

  • The feedback is based on the secondary data you provided. We will share our initial findings from it and suggest the potential remedy to the challenges.

  • We need to carefully understand the underlying challenges in the digital assets you’ve shared here. This exercise takes time. At the same time, we need to carefully suggest the potential answers to the challenges too which will take time and resources too.

  • We are using several tools for this. The data we acquire from these tools are third parties, therefore expect some minor threshold of discrepancies if you compare it with your own analytics which we couldn’t access. The data will, then, be processed accordingly and we will combine it with our experience and knowledge. The feedback and suggestions will be derived from here, for you.

  • Don’t do anything just yet. Think it through for one or two days. After that, you can discuss it with your marketing team or your colleagues on how best to overcome the challenges shared. Brainstorming as a team can work wonders. Or, you can also take advantage of our 30-day free trial advisory services, which could be beneficial to your bottom line. It’s free.

Experiencing It

How about experiencing our advisory quality first hand for 10 days? We will guide and hand-hold you for free. It covers a 2-hour online session and 10 days of unlimited real-time text interactions.

Then decide.

“Running successful large events is our forte. Our customers pay a premium rate for quality. Therefore, playing locally is not an option. Partnering with AAR & Company allows us to think long-term and globally.”

— RAM ABRAH, STUDIO R ASIA