AAR & Company Introduces Ghost Strategist Service To Elevate Executive Thought Leadership

AAR & Company, a Malaysia-based marketing advisory firm known for its strategy-first approach, has launched a new offering aimed at professionals who want to build meaningful thought leadership and authority without losing their authentic voice. The service, called Ghost Strategist, is designed to help entrepreneurs and professionals sharpen their presence online and offline—strategically, not randomly.

“There’s a big difference between posting content and building authority,” AAR & Company’s Senior Partner, Azleen Abdul Rahim said. “We’ve seen too many smart people share amazing insights on LinkedIn or on stage, yet they still don’t get positioned as the go-to person in their respective industries. What’s missing is a clear, long-term narrative.”

That’s where the Ghost Strategist steps in. AAR & Company works directly with the individual to bring clarity, consistency, and strategic direction to how they show up. It’s not just about social media. The strategy spans across three core areas: social media presence, searchability and real-world positioning.

“Whether you’ve posted before or you’ve spoken as panellists, we help you zoom out,” he added. “We identify your key niches, shape a narrative that aligns with your professional goals, and ensure that your posts, your profile, even your DMs move in the right direction and get the real and tangible outcome you wanted—monetisation, lead generations, followers and brand reputations.”

This is not ghostwriting. The Ghost Strategist neither execute the strategy nor takes over someone’s voice. Instead, it sharpens the executions through advisory. The strategy is built around the leader’s values, stories, tone, and leadership style. 

The service is priced at $250 per month. According to AAR & Company, that’s when real positioning starts to take shape. And while they don’t promise virality, they do promise something more valuable— lead generation and monetisation, credibility and brand reputation.

“Going viral might get you clicks and random followers,” Azleen said, “but it won’t get you invited into the rooms where real decisions are made. Strategic visibility will.”

Visit AAR & Company to learn more about Ghost Strategist.