Eugene Anthony, Founder Of Relev Tech On eCommerce Marketing

As an e-commerce platform owner, my understanding of marketing has evolved considerably over time. I have come to see marketing not just as selling products, but as a way of building genuine relationships with customers. Think of it like laying the bricks for a strong building. It is about understanding what people need, what they value most, and then communicating how we can meet those needs in a way that feels personal and trustworthy.

Good marketing begins with deeply understanding our audience, their problems, aspirations, and behaviours. It also means creating a compelling brand story that resonates with them. In the world of e-commerce, where competition is just a click away, it is especially important to offer not only a product that customers like but also an exceptional customer service experience.

I have also learned that marketing today is very much about adding value upfront before asking for anything in return. Content marketing, community building, and building trust through consistency and transparency are some of the strategies we focus on. In short, I view marketing as not “pushing sales” through hard selling, but as “earning loyalty” through authentic connection.